Apple has ranked first for the third consecutive year in the list of the world’s most valuable brands published by Brand Finance.
For the third consecutive year, Apple secured the top position in the Global 500 ranking by Brand Finance, with its brand value estimated at approximately $607 billion.
Since 2007, Brand Finance has been ranking the world’s most valuable brands. At that time, when the list was known as Global 250, Coca-Cola led with a brand value of $43 billion, followed by Microsoft, Citigroup, and Walmart.
In the same year, Apple ranked 43rd with a brand value of $12 billion and a +AAA rating, below many technology companies of that era.
In the following years, technology companies gradually dominated the rankings. This year, the top seven positions were held by these companies:
The combined value of these brands has reached approximately $2.31 trillion, representing a 15.8 percent increase compared to last year.
While the top four positions remained unchanged, NVIDIA moved up to fifth place after an impressive 109 percent increase in brand value.
Apple increased its brand value from $574 billion last year to $607 billion this year, maintaining its top position and retaining its AAA rating.
Over the past two decades, the global economy has increasingly shifted toward technology and digital brands. Technology companies now dominate the world not only in terms of revenue but also in brand power.